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Zulily offers thousands of trendy items for the whole family. Check out the perks and start earning some major rewards for all your hard work. Now that’s a close shave.Do you like shopping online? Better yet, would you like to make money (or get other cool stuff) for shopping online? There are a number of retailers, websites, and subscription clubs with awesome referral programs that let you do just that. By May, he expects we will be able to pick up razors from our mailboxes. “Racket is a pretty strong word,” he says of his competitors’ prices, “but I think they overcharge for their products.” Will the Dollar Shave Club subscription be extended to Canadians? Dubin says he is definitely expanding. But he says he can offer a cheaper price because he’s cutting out expensive pitchmen, or what he calls “over-marketing.”Īs well as his basic package, he charges $6 a month for the four-blade 4X (recommended for guys and girls) and $9 for the six-blade Executive, which comes with a lubricating strip, pivot head and “wave fins” to bring the hair up. “It could be made for pennies,” he complains of the plastic and metal bits.ĭubin, who started his company with $1 million from investors such as former MySpace CEO Michael Jones through the venture capital studio Science Inc., won’t say how much the Dollar Shave Club spends on its razors and blades or where they are made. He says the prices for shaving items are ridiculous. Frost’s five o’clock shadow means he sometimes shaves twice a day he goes through two blades a week. Perhaps, if consumers like Steven Frost, a 35-year-old real estate development consultant in Toronto, are any indication. So while Dubin may be a funny man and his commercial an overwhelming Internet hit, can the Dollar Shave Club compete? (That’s why they’re often behind a counter, a locked glass window or a plastic barrier that sounds an alarm when you take a pack off the shelf.) It all adds up to a market worth an estimated $2.6 billion, and ruled by the big two. Indeed, razor blades are so expensive they are among the top five items ripped off from stores along with laptops, smartphones and booze, according to the non-profit National Association of Shoplifting Prevention in the U.S. People shave their faces, armpits and legs on a daily basis, paying between $15 and $20 a month for a pack of four or five replacement blades, not to mention $25 or more for a new razor model, which usually comes with one or two blades. The company covered the beard in 1,000 litres of foam, then used lawn mowers to shave it off.īut the advertising lengths to which Gillette and rival Schick go only underscore how competitive the business is. Gillette got more buzz last June, just before Wimbledon, when it videotaped the creation of a giant portrait of Federer in a grass field near London and posted it on YouTube. Instead of the regular lineup of athletic pitchmen such as Federer, David Beckham and Tiger Woods, the commercial featured Outkast’s André 3000 and actors Adrien Brody and Gael García Bernal as “masters of style.” After primping at home the trio head out on the town, where they immediately turn female heads. It first aired during the Super Bowl, where a 30-second spot reportedly costs $3.5 million. “We wildly underestimated how big the video would get,” said Dubin.Ĭertainly bigger than shaving giant Gillette’s latest ad, which got a little more than 150,000 hits when posted on YouTube. His main message? “Stop paying for shave tech you don’t need.” What he didn’t expect was three million hits on YouTube in just one week. Props include a machete, a leaf blower and a forklift. A friend directed the video, which also features a packing assistant, a friend’s daughter and a man in a bear suit. “And do you think your razor needs a vibrating handle, a flashlight, a backscratcher and 10 blades? Your handsome-ass grandfather had one blade.”ĭubin, who studied improv and sketch comedy, wrote the script himself. “Do you like spending $20 a month on brand-name razors? Nineteen go to Roger Federer,” he says. The no-frills approach also extends to his advertising: Dubin spent just $4,500 to make a video that went viral last week, in which he takes the viewer on a tour of his warehouse. His, an online company based in Santa Monica, Calif., offers two things his competitors can’t: convenience and low cost. Michael Dubin starts his pitch sitting at a desk and telling it like it is: for $1 (plus $2 shipping), he will mail you a basic razor and five twin-blade heads every month. RAZORS: Getty Images iStock Photo Illustration by Sarah Mackinnon
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